WEBDEV Concepts

80 Part 2: Developing a site SEO of a site in practice 1 SEO principles In order for your WEBDEV site to be visited, Internet users must be able to find it. To do so, your site must come up when the user enters keywords that match your site in a search engine. 1.1 Improving the SEO of a WEBDEV site To improve the SEO of your pages, we recommend that you use Active WEBDEV Pages. To optimize a site in Session mode, use: • a home page. • a section of the site in static mode. The static site will be used for the SEO and will start the site in Session mode. • a section of the site in AWP mode. The AWP site will be used for the SEO and will start the site in Session mode. Remark: In AWP, to pass parameters between your pages, we advise you to pass parameters via the URL rather than using AWP contexts. The URL content can be optimized whereas AWP contexts cannot. 1.2 Available tools To help you, WEBDEV offers: • An SEO of each static and ActiveWEBDEV Page : for each page, it is possible to define a description and a set of keywords. These keywords will allow users to access the page directly. You can also choose not to optimize a page. • A search engine optimization wizard , which indicates the improvements that can be made on each page for SEO purposes. • The possibility to include or use a specific page as home page . This solution is used, for example, to optimize pages in Session mode, by associating keywords to the home page. This home page contains all the keywords that will allow users to find your site. 2 Using (or not) a static or Active WEBDEV Page for SEO To optimize a static or Active WEBDEV Page of your site: 1. Open the page description window. 2.  In the "Details" tab, a specific section allows you to configure the page SEO. 3.  It is possible to: • Disable SEO for the current page. • Allow SEO for the current page by associating expressions and keywords ("Edit expressions and keywords" button).