WEBDEV Concepts

Part 2: Developing a site 81 3 Listing a page and entering its keywords To optimize a static or Active WEBDEV Page of your site: 1. Open the page description window. 2.  In the "Details" tab, a specific section allows you to configure the page SEO. In this area, click "Edit expressions and keywords". 3.  In the "Description" tab of the SEO window , enter the description of the page. In most cases, this description appears when displaying the result of a search performed by a search engine. Tips: • Use short sentences, limit the number of words (up to 200 characters) • This description must entice Internet users to visit the page. Remark : This description can be modified dynamically using the Description property. 4.  In the "Keyword" tab of the SEO window , enter the keywords associated with the page. These keywords (or expressions) will be used to optimize the page: if the user enters one of these keywords, the search engine will propose the corresponding page. The keywords are typed as follows: type the first keyword and press Enter to type the next one. Tips: • The first three keywords are the most important ones. Use common keywords and pertinent keywords. • The keywords must not be repeated. • Use variations (singular/plural, noun/verb, etc.). Remark : These keywords can be dynamically modified using the Keywords property. 5. Validate the page SEO and description windows. 4 Using the SEO wizard To help you improve the SEO of your sites and pages, WEBDEV proposes an SEO wizard. This wizard can be used for a specific page or for all the pages of your project. This wizard analyzes the composition of the site pages and indicates the possible changes to improve the ranking of the pages in the search engines. Examples of optimizations detected by the wizard: • The page title must be specified. • At least three keywords must be specified for the page. • The page description must be specified. • The alternative text must be typed for all controls that propose it (by using the keywords defined for the page if possible) To start the page SEO wizard : 1. Open the desired page in the editor. 2. On the "Page" tab, in the "SEO" group, click "Optimize". 3. The SEO wizard starts. Double-click a suggestion to perform the corresponding optimization. The "Refresh" button is used to update the list of suggestions. To start the SEO wizard for all the pages of a site : 1. On the "Project" tab, in the "Web" group, expand "SEO" and select "SEO wizard". 2. The SEO wizard starts. Double-click a suggestion to perform the corresponding optimization. The "Refresh" button is used to update the list of suggestions. The results can be sorted by page or by type of advice.